Join us on a journey to discover the unique aspects of metal and its benefits for the packaging industry!

Metals are natural elements that maintain their physical properties forever. Once metal enters the material-to-material loop, in which it is recycled again and again, it will always be available for future generations. This means metal is a permanent material.


Permanently available materials are those for which efforts are made to retain for use in society the energy and raw materials invested in their production at the end of the product life, either through reuse or recycling, with no loss of quality no matter how many times the material is recycled.


Permanent materials

Non-permanent materials

Renewable resources
Non-renewable resources

Recycles forever

When metal products reach the end of their useful life, the materials are simply collected and recycled, again and again, with no loss of their inherent properties. This is known as real recycling.

The metal packaging industry
and its recycling stakeholders are committed
to a real-recycling society.

Up to 80% of all metal ever producted in the world is still available for use.

80% 2020

Today, 74% of metal packaging is recycled in Europe, making it the most recycled packaging (source: MPE)

We are committed to an average European metal packaging recycling rate of 80% by 2020.

Resource efficient

Global resources are limited, yet society's demands are increasing. Managing resources efficiently is a top priority.

Metal, as a highly recycled permanent material, saves raw materials, energy consumption and CO2 emissions.

  • Recycling
  • Energy
  • Raw materials
  • CO2
Metal recycles forever with no loss of its inherent properties.
Recycling 1 tonne of metal scrap uses up to 95% less energy than making 1 tonne of metal from raw material.
1 tonne of recycled steel scrap saves more than 2 tonnes of raw materials, so each can saves twice its weight in raw materials when recycled.
CO2 emissions have been reduced by 30% between 2000 and 2020. The target is to continue to make constant reductions.

Circular economy

Keeping metal in use forever

The metal packaging industry is the perfect example of a circular economy, with metal recycling forever in a material-to-material loop.

When a metal product reaches the end of its useful life, the material is never lost. Through recycling, its value is retained forever, making it available today and for future generations.




Permanent material loop


Non-permanent material spiral to end of life

Nothing is lost...
everything is transformed

Antoine Lavoisier, French Chemist, 1789